Australia’s leading drinks company, Asahi Beverages, has extended its partnership to supply the Melbourne & Olympic Parks precinct’s iconic venues with some of Victoria’s favourite drinks.

To celebrate, one lucky fan will win the ultimate sports and entertainment package – a one-of-a-kind ‘Super Pass’ to use with a guest at 10 eligible events* of their choice at the precinct. From Robbie Williams, Sam Smith and Cirque du Soleil performances through to A-League, Super Netball, and NRL games plus more, the pass has never before been offered and represents a unique opportunity for anyone who loves big events.

Visitors to the precinct need only scan the QR code between 14 March and April 30 at any food and beverage outlet to enter.

Dozens of smaller instant win prizes will also be awarded as part of the competition, including sports and entertainment tickets, soft drinks, water bottles and more. The major prize winner will be drawn on May 1, full terms and conditions can be viewed here.

Under a multi-year deal, guests at the precinct’s iconic venues – Rod Laver Arena, AAMI Park, John Cain Arena, Margaret Court Arena and Kia Arena – will have the breadth of Asahi Beverages’ non-alcohol drinks to choose from such as Solo and Pepsi Max, Cool Ridge water and Gatorade. In a separate but related deal, fans will also enjoy premium beer Peroni Nastro Azzuro, craft beers such as Balter and Mountain Goat, non-alcohol beer Peroni 0.0% and Somersby cider.

The partnership underlines the range of Asahi’s leading multi-beverages portfolio, with drinks for everyone and every event. It also marks the first-time football and rugby fans at AAMI Park can buy Pepsi and other Asahi Beverages non-alcohol drinks, with that venue not included in previous deals.

Image: John Harnden – Melbourne and Olympic Parks Trust CEO (left) with Robert lervasi – Asahi Beverages Group CEO (right).

Melbourne and Olympic Parks Trust CEO John Harnden said:

“We are thrilled to be offering guests the chance to win the ultimate sports and entertainment super pass, and the lucky winner will be blown away by the range of world-class events we have on offer over the next 12 months.

“The Melbourne & Olympic Parks precinct is home to Australia’s favourite and the world’s best events, and we are excited to be able to provide our guests with the world’s best beverage brands when they visit. Whether you’re here for the rugby or NBL, the Matildas, Boomers or Diamonds, iconic music acts like Elton John and Robbie Williams, or with the family at Disney on Ice, our partnership with Asahi Beverages guarantees quality and choice for any taste.”

Asahi Beverages Group CEO Robert lervasi said:

“Asahi Beverages is tremendously excited to be extending our long-term association with Melbourne & Olympic Parks.

“Some of Australia’s most iconic sports and entertainment moments happen at this precinct. So, it’s fitting that fans can watch them while quenching their thirst with some of Australia’s most iconic beverages in hand.”

Featured Image: Casey Dumond – Melbourne Victory (left) with Tom Eisenhuth – Melbourne Storm (right).
* All events at the precinct are eligible except FIFA Women’s World Cup 2023™ and Australian Open 2024.